Flavor Paper Rolls Out “Positive FeedBack” Fundraising Initiative

Flavor Lair

April 20, 2020

Flavor Paper Rolls Out “Positive FeedBack” Fundraising Initiative
Flavor Paper Rolls Out “Positive FeedBack” Fundraising Initiative
BAY AREA TOILE - Initially created as a limited-edition artist run and now available for all for keeps, comedy troupe The Lonely Island teamed up with artist Matt Ritchie and Flavor Paper to create a Bay Area themed toile wallpaper that features classic local landmarks and Matt 136’s original artwork of legends…we’re talking rappers Too $hort, E-40, Humpty Hump and Mac Dre, as well as culinary icon Alice Waters, football hall of famer Joe Montana, political activist Angela Davis and newscaster Dennis Richmond. Bay Area Toile is offered in Ballpoint Blue. And, it’s a special one for Flavor Paper as Jon spent many years living in the Bay Area, cheffing, DJing, doing all of the things pre wallpaper.
Flavor Paper Rolls Out “Positive FeedBack” Fundraising Initiative
BROOKLYN TOILE - One day Mike Diamond of the Beastie Boys decided he wanted a Brooklyn-inspired wallpaper for his Brooklyn brownstone. The vision was to pay tribute to all things BK in a way that would appear to be a traditional French Country toile, but when you step to it, the pattern reveals vignettes that make up the truth about BK. In collaboration with Mike, and Vincent J. Ficarra and Adela Qersaqi of Revolver New York that helped execute his vibe, Flavor Paper produced the design, which captures the King’s borough from Coney Island and Hasidic Jews, to the Biggie and our own Boerum Hill hood. Elements of daily life, such as the subway, pigeons and stroller moms are all up in there, too. Brooklyn Toile is available in four colors: Diamond Red, Black & White, Money Green, and Porcelain Blue.
Flavor Paper Rolls Out “Positive FeedBack” Fundraising Initiative
LOS ANGELES TOILE - Flavor Paper may be straight outta Brooklyn, but we’ve got nothing but love for the West Coast…in fact, members of Jon's family call it home. Thanks to the classy yet sassy stylings of artist Dan Funderburgh, this wallcovering shines some love on the City of Angels with a traditional French country toile flipped to showcase the chill counterculture vibe that makes L.A. the place to be. From the freeway, rich and infamous, to noteworthy landmarks and need for namaste all day every day, Los Angeles Toile takes you on a slow and low ride through la-la land’s lexicon with classic Flavor Paper twists. It’s available in the following five picture-perfect colorways: Malibu (a dreamy and dynamic ombre, Silver Lake, Beverly Hills, Hollywood, and Venice.
Flavor Paper Rolls Out “Positive FeedBack” Fundraising Initiative
NEW ORLEANS TOILE: BACKSTREETS - Here's a peek into the city and its citizens’ incomparable lust for life. It exudes the decadence, beauty, opulence, and decay of the one-of-a-kind culture that’s filled with character and soul. Illustrated by New Orleans-based artist and renowned designer Alexa Pulitzer, the wallpaper is a tribute to Flavor Paper’s Bywater origins, and highlights the incomparable energy that inspired the brand’s modus operandi: explore all boundaries of wallcovering design, and then break them. From majestic French Quarter architecture and the colorful streets of the Tremé, to traditional Jazz Funerals and celebratory Second Lines, this toile artfully translates the exotic lifestyle with slices unique to the beating pulse of the town that Flavor Paper still proudly calls home. The design comes in four spirited colorways, including: Indigo, Patina, Black and Gold, and Gris Gris.

Since Flavor Paper opened up shop in 2003, we’ve earned a reputation for developing interior stories that are thoughtful and capture the heartbeat of cultures that we all hold near and dear. It is in this spirit that we’re proud to roll out “Positive FeedBack,” a fundraising program to support local restaurants, feed healthcare heroes and help strengthen communities that have been deeply affected by the COVID-19 crisis. Through the pandemic, Flavor Paper will donate 25 percent of website sales from our DIY friendly, city-themed toiles— Bay Area, Brooklyn, Los Angeles, and New Orleans — to game-changing organizations, East Bay FeedER and Frontline Foods.

“Flavor Paper’s mission is to enhance living and working environments with a happy, healthy vibe, and now more than ever it’s imperative we amplify that objective by leveraging our resources to support the frontline and keep small businesses going—including our own,” said Jon Sherman, Flavor Paper’s founder and creative director. “With everyone spending more time at home since shelter-in-place was put into effect, we’ve seen an increased demand for samples of our city-themed wallpapers, which happen to speak to some of the areas suffering the most. As a result of our clients’ interest and our need to help, ‘Positive FeedBack’ was put into play. Obviously, there’s no simple solution to this crisis, but the aim of the initiative is to rally design lovers to show up and show out for some of their favorite towns by ordering our self-install designs, which will in turn feed hospital heroes nutritious meals purchased and prepared by restaurants struggling to stay afloat. Together, with our incredible partners, we can help nourish the soul inside and out.“

Teaming up with East Bay FeedER and Frontline Foods was a natural selection for Flavor Paper. While both organizations—which are supported by World Central Kitchen, an international nonprofit relief program helmed by chef José Andrés—have, and are continuing to break profound ground on their community movements, it’s their objectives that really hit home for us as members of Jon’s family are nurses and work in the restaurant business. In addition, their programs provide aid for cities that hold particular significance for Flavor Paper, as illustrated in the “Positive FeedBack” wallpaper offering. Each design is pre-pasted and water-activated for an easy do-it-yourself installation. In short, all you have to do is dip the wallcovering under water and hang. Seriously, it’s that simple! Prices range from $200 to $250 per roll.

Commenting on East Bay FeedER’s mission, which is rooted in expressing daily gratitude to hospital frontlines in Berkeley, Oakland and Richmond while supporting the independently-owned restaurants at the heart and soul of the East Bay, organization founders Ayelet Waldman and Michael Chabon said: “We have to find ways—however circumscribed by quarantine or ability—to be helpers ourselves, not just out of a sense of duty to our neighbors and our communities, but because there’s comfort to be found in helping, in feeling that you can also be of some use.” To date, East Bay FeedER has raised an impressive $400K, has 5.1K contributors and served 4.7K meals.

Like East Bay FeedER, Frontline Foods was born by answering its own simple question: How can we help? While the organization has its eye on the crisis through a national lens, it has also established local chapters in over 40 hard-hit cities for targeted support. According to a representative, “Frontline Foods is a grassroots organization that raises money from the community to pay local restaurants to prepare meals for the heroes responding to the COVID-19 crisis. Fueled by a growing army of over 500 volunteers, we’ve raised over $2,000,000 and delivered more than 70,000 meals to frontline workers in over 150 hospitals nationwide—so far.”

To show love for your favorite city please click on a pattern below and place an order. Remember, we’re better together!

Special shout out to Business of Home, Galerie, House Beautiful, Interior Design, and New York Magazine’s The Cut for rallying around our initiative!!

Patterns

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